El emplatado y la experiencia gastronómica: Estudio de Caso en Yahuarcocha, Ibarra, Ecuador
DOI:
https://doi.org/10.70221/rgc.v4iE1.88Keywords:
emplatado, experiencia gastronómica, percepción, comensal, visual, creatividadAbstract
La presente investigación tiene como objetivo analizar la influencia del emplatado en la experiencia del comensal en la gastronómica, destacando su papel en la percepción visual que los comensales tienen del emplatado. Investigaciones previas han evidenciado que un emplatado estético puede aumentar la disposición a pagar por un platillo. En un contexto de alta competencia en la industria gastronómica, el estudio busca profundizar en la relación entre la percepción visual y la experiencia culinaria, a través de una encuesta que busca identificar cómo los comensales perciben un emplatado de tilapia frita, donde se demostró que los atributos de la estética del emplatado impactan en la decisión de compra, generando sensaciones de anticipación o desagrado según su presentación, siendo el grupo de las mujeres quienes fueron más selectivas al momento de evaluar el emplatado.
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Copyright (c) 2025 Jahaira Estefania Caicedo Tuberquia , Génesis Elizabeth Conlago Ascanta , Monica Buenaño-Allauca P.hD, Francisco Xavier Guevara-Aroca, Carlos Ortiz
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